Samsung Exynos Auto V3: Automotive-Grade Infotainment Chip Full Performance Analysis
Amid the rapid global growth of smart vehicles, the Samsung Exynos Auto V3 stands as a key platform in Samsung’s automotive SoC lineup, targeting entry-level smart cockpits, infotainment systems, and AVN (Audio Video Navigation). Renowned for stability, low power consumption, and high cost-effectiveness, this chip has been adopted by numerous automotive electronics manufacturers since its launch to deliver intelligent infotainment experiences for mid-range vehicles.
With the surge in in-vehicle data traffic, multi-screen in-vehicle UIs, and widespread voice assistants, demand for entry-level automotive-grade SoCs has skyrocketed—driving sustained strong market traction for the Exynos Auto V3.
II. Release Timeline & Sales Trend Review of Exynos Auto V3
First introduced in the early phase of Samsung’s automotive SoC series, the Exynos Auto V3 is a lightweight solution tailored for infotainment systems. Leveraging its ARM multi-core architecture and reliability, it quickly entered Tier 1 supply chains post-launch. From 2019 to 2023, as smart infotainment gained mainstream adoption, sales of the V3 grew steadily in Southeast Asia and Europe, establishing itself as a top choice for lightweight multi-screen UI systems.
III. Application Scenarios: Key Use Cases for Exynos Auto V3
• In-Vehicle Infotainment (IVI) Systems
• Automotive Instrument Clusters (traditional & semi-LCD combinations)
• In-Vehicle Voice Recognition & Lightweight AI Functions
• Connected Car Basic Applications
• Multimedia Playback & Navigation Systems
These scenarios prioritize low power consumption, stability, and cost control—core strengths of the Samsung Exynos Auto V3.
IV. Core Performance Analysis (Including Generational Upgrades)
1.Performance Upgrade: From Single-Screen to Multi-Screen Infotainment
Compared to earlier automotive processors, the Exynos Auto V3 supports more graphics output interfaces, enabling it to power entry-level multi-screen infotainment UIs.
2.Enhanced GPU Performance
Upgraded GPU architecture delivers approximately 30% smoother performance in animations, map rendering, and screen switching.
3.Expanded NPU/AI Capabilities
The AI acceleration module supports basic voice recognition, local voice commands, and other lightweight intelligent interactions.
4.Improved ISP Functionality
Supports multi-camera inputs, making it suitable for visual use cases such as reverse parking cameras and in-vehicle monitoring.
V. Competitor Comparison (vs. NXP, Qualcomm, Intel, etc.)
Key Competing Products:
• NXP i.MX6
• NXP i.MX8 Lite
• Intel Atom E3900 Series
• Qualcomm Snapdragon 820A (Entry-Level Variant)
Competitive Advantages of Exynos Auto V3:
• Significant cost advantage
• Superior GPU performance vs. most peers
• Better power efficiency
• Strong software compatibility (Android Automotive / Linux)
• Stable supply with minimal stock shortages
Thus, the V3 offers exceptional cost-effectiveness in the infotainment market, ideal for mass-produced vehicles.
VI. Trader’s Perspective: Why Kingrole Recommends the Samsung Exynos Auto V3?
As a professional automotive chip trader, Kingrole has long supported vehicle electronics project deliveries and highlights the following key advantages of the V3:
1.One of the Most Cost-Effective Choices for Lightweight Infotainment Solutions
The V3 delivers strong competitiveness for budget-conscious mass-market automakers.
2.Stable Supply Resilient to Production Fluctuations
Backed by Samsung’s robust manufacturing capacity, the Exynos Auto V3 maintains consistent availability year-round.
3.Kingrole Provides Authentic Automotive-Grade Chips at Optimal Prices
Sourced from official manufacturers/authorized channels
• Preferential bulk pricing
• Long-term stock and lead time guarantees
The Exynos Auto V3 is a reliable solution for infotainment system upgrades and mass-production projects.